Based on various recent discussions, I have a (crude) hypothesis:

We in early Agile felt pleased and virtuous because we were intent on an alliance between marketing (“the customer”, “the product owner”) and development teams. We knew we could make marketing happier with frequent delivery of new features. (1/2)

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Brian Marick

In those heady years, when people like us thought “the internet routes around <I forget - what was it supposed to route around? Something it didn’t, anyway.>” we thought we might route around project management / middle management.

We bonded with marketing, not with middle management. In our hubris, we failed to realize what value management brought, and we *definitely* failed to appreciate what power it had.

Oops. (2/2)

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8mo
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