My advice to new fediverse projects:

- create a project account to post updates
- prioritize marketing
- tease pre-release updates
- leverage your network to boost posts
- reach out to me or other fedidevs for advice and help
- find your early core user base and give their feedback more precedence
- request feedback
- respond to criticism with a goal of resolution, don't take it personally, they probably want it fixed just as much as you do
- don't let follower counts inflate your ego, we equal