And it's not just Google. Every ad network is going to extreme measures to track you, because it is *profitable* to do it. And as long as there's an economic incentive, they'll do it. The only way to stop this is by removing the economic incentive to tracking. You'll still be served ads, but at least they'll be generic then. I don't know if PPA will achieve that, but the status quo won't. I'm 100% sure about that. 5/11