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I would believe, if AT is gonna be open, one could try to implement both in parallel if You got enough resources ,and do A/B benchmarks kind of. But up to You.
Big upside is, they weakened monopoly over algorithm, and they feel threat from distribution and migration between suppliers.
I also believe, distribution will allow them to separate both geographic bubbles probably between countries plus one horizontally within country. I think thats the biggest take of theirs, and thats why.one of my alter egos was pushing for hate it of live it, you know what kind of speech.
Hate me now, but lack of strong moderation, takes away liability for harm by content. See 230.