"Will put you in control of your data"
"Innovative, open, on your terms."
Hahaha, wait, let me grab this from the FAQ:
"Why do we need a Data Act?
Currently, the full value of data in the European economy is not being reaped..."
Could it be that the real objective wasn't to protect people's rights at all? Weird how that happens, like, all the time. A real mystery.