Why do I bother with Mastodon and even make it my main social media presence?

It's essentially a combination of a believe in grassroots community building, being in control of your own data and a wager on the future of social media.

Let me explain in a thread, of course here on Mastodon 🧵

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collectifission

But first I'll start with a negative claim: Twitter is in a death spiral. This has been clear ever since Musk took over the platform. Most former Twitter staff has been fired, Musk has been encouraging a far right climate under the guise of 'free speech', is using his platform to directly influence US politics by backing Trump (if you're a liberal, why the hell are you paying for X?) and, perhaps most importantly, advertisers are moving away from the platform in droves.

Ad revenue is expected to decline to $2 billion for 2024, this is less than half compared to 2021 and is still declining. Musk has been in a frenzy over this, now sueing advertisers for the audacity of withholding him money. You can't make this shit up.

A death spiral.

theinformation.com/briefings/x (behind a paywall)

A quote telling that X expects $2 billion in advertising revenue for 2024. This is down from $2.5 billion in 2023 and $4.5 billion in 2021.
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3mo
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