But first I'll start with a negative claim: Twitter is in a death spiral. This has been clear ever since Musk took over the platform. Most former Twitter staff has been fired, Musk has been encouraging a far right climate under the guise of 'free speech', is using his platform to directly influence US politics by backing Trump (if you're a liberal, why the hell are you paying for X?) and, perhaps most importantly, advertisers are moving away from the platform in droves.

Ad revenue is expected to decline to $2 billion for 2024, this is less than half compared to 2021 and is still declining. Musk has been in a frenzy over this, now sueing advertisers for the audacity of withholding him money. You can't make this shit up.

A death spiral.

https://www.theinformation.com/briefings/x-expects-2-billion-in-ad-revenue-this-year (behind a paywall)