@IgnisIncendio there is mention in:

> Built on open web protocols, #Mastodon can speak with any other platform that implements #ActivityPub. With one account you get access to a whole universe of social apps—the #fediverse.

But like you say average person doesn't care about this. Yet, the Fediverse is more exciting than this.

I co-maintain a list of fedi apps at https://delightful.club/delightful-fediverse-apps and these add to the richness of our shared social experience.

More and more newcomers only know Mastodon.