If algorithmically increasing the political division and rage on social grew revenue the most, then 4chan would be the highest revenue generator. It's not.

The most engaging content is *fun content*. By far. It's not close.

hachyderm.io/@mekkaokereke/111

This is not saying that algorithmic content is good for you, or that growth at all costs is good for society (or even sustainable).

But please, stop trying to say that politically divisive content is the most engaging. It absolutely is not.

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mekka okereke :verified:

Everyone that understands this, predicted Twitter's revenue drop and valuation drop well in advance. 🙋🏿‍♂️

If you drive away the people that create disproportionate amounts of fun, engaging content (Women, Black folk, young folk, LGBTQIA), then engagement will go down.

If you increase the people who create politically divisive content (yes, this is a euphemism for racist and transphobic content) then you will also drive away advertisers.

What does this have to do with Mastodon?

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4mo
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