Hold on, shoppers! Sales are here (or coming soon) in the EU.

It's time to rethink our fashion choices.

Before you buy, ask yourself: do I really need this?

Fast fashion is harmful. It is resource intensive, emits greenhouse gases and uses a lot of water.

By 2030, our goal is clear: all #EU textile products will be long-lived, recyclable and made as much as possible of recycled fibres, respecting social rights and the environment.

Let's redefine fast fashion and create a sustainable future.