Hold on, shoppers! Sales are here (or coming soon) in the EU.

It's time to rethink our fashion choices.

Before you buy, ask yourself: do I really need this?

Fast fashion is harmful. It is resource intensive, emits greenhouse gases and uses a lot of water.

By 2030, our goal is clear: all textile products will be long-lived, recyclable and made as much as possible of recycled fibres, respecting social rights and the environment.

Let's redefine fast fashion and create a sustainable future.

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David Jackson

@EU_Commission 'Need' is so difficult to define here. I'm happy buying 90% of my clothes from second hand charity shops, but for some clothes shopping and collecting is a cultural pleasure. We buy loads of things we don't 'need'.

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I'm Kerro

@EU_Commission I thought of you when I read this @timorissanen

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Priscilla Haring-Kuipers

@EU_Commission I buy about half of my clothes from thrift stores called 'circulation shops' in Dutch. I have what is known as a capsule wardrobe because apparently it has way less items than what is average. I will wear my clothes for years and you will see me wear the same things constantly 👍🏻

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Dazeilad 🍉 🐌 🌻

@EU_Commission are you going to ban advertising, which is why most people buy unneeded things ? I mean it is easy to make prevention messages, but if the whole economic system is based on mass consumption and pushed by advertising, what's the point ? You may look hypocritical...

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Joey van der Poel :mastodon:

@EU_Commission the challenge is to know what a supplier is of durable of ethical items. We need an actual reliable certification for that. Not all those industry invented labels.

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ProScience

@EU_Commission

I appreciate the initiative and have followed the development but would like to see more updates, i.e. the phase in steps.

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voidoverseer2501

@EU_Commission subsidizing domestic manufacturers / banning shein? probably just making law more rigorous for domestic products...

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Ria Glas

@EU_Commission the shop tell me they have to buy a curtain amount of each size. The usual sizes sell out quickly. This time of the year they only have super large and super small sizes left.
They try-out to sell them, so these clothes can be used. What is not sold, will be thrown away.

Please organise that shops can buy large quantities of normal/usual sizes. You can do that.

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Your Autistic Life

@EU_Commission

"Before you buy, ask yourself: do I really need this?"

Very often, I'm in a situation where I can honestly answer that question by a resounding "no!"

However, the entity that does need me to dress in a certain way is society. If society had fewer requirements, then I'd be able to buy less clothing to satisfy society's arbitrary demands on me.

Maybe that's because #ActuallyAutistic that I see things this way.

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FootFest 2023 or bust!

@EU_Commission fashion is an affront to good taste that we have to change it every six months.
Oscar wilde

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Pepe

@EU_Commission
GMO cotton uses an enormous amount of pesticides. The pesticides are a public health concern for those living near the GMO cotton farms that suffer from higher rates of cancer. And the pesticides contaminate cotton seed and thus cotton seed oil.

Europe needs to only buy organic cotton for a sustainable fabric industry. For thousands of years, there was no need of GMO cotton and pesticides. Farmers made money from organic farming and made enough cotton. Return to organic farming.

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Pepe

@EU_Commission

EU commission please watch this educational video.

youtu.be/E96vow07OJc

Watch from 14 minutes. Hemp is easy to grow, requires no pesticides, is fast growing, clean, healthy, sustainable, natural. The best material to make fashion clothes from. Be part of the solution.

The only part of the video that is untrue is the clip of a person interviewed saying the constitution was made from hemp. The rest of the video is accurate.

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Pepe

@EU_Commission
Remember when bill Clinton donated his underwear for a tax write off. Reuse, yes, reuse bill Clinton's underwear. Any takers.

Or how about repurposing Monica Lewinskys dress. That stain stuff stays even with bleach. Great for children's clothing. Sure.

Much better, Organic hemp can produce 1500 pounds of fiber per acre, compared to only 500 pounds from pesticides sprayed cotton.

Hemp fabric can replace nearly 100% of articles of clothing from cotton and other materials.

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Pepe

@EU_Commission

Why force on leftists, crazy ideas that corporate fake leftists promote.

Such as lab grown meat being forced on the left when I can eat a bean burger that tastes better than beef. Why corporate lab grown frankenfood when you can go farmer green that tastes great.

Such as no option for buying new clothes, only recycled clothes from MAGA types and others.

Corporate leftists took over the movement from flower children that never trusted wall street nor billionaire fake leftists.

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Erik

@EU_Commission Awesome goal. If it's up to me, then we should even aim for 2025!

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