So let's get that out of the way, Mozilla hasn't become an ad company, it already was. pretty much always has been. The company didn't really want to talk about it in these terms though. Which brings us to the second topic: ads are now heavily reliant on user profiling and tracking. That's bad. 3/11

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Gabriele Svelto

The reasons why it's bad are rather obvious: most ad networks know more about you than yourself. Google in particular has an incredible view of your life, they probably know more about you than yourself, because they meticulously tracked and stored every interaction you had with them for as long as you've been online. 4/11

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5mo
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